ShootProof hosts galleries with photo count limits. 12img operates your entire business with no limits.
ShootProof
A gallery hosting platform with print sales, basic contracts, and invoicing. Charges by photo count. Legacy design.
Gallery Hosting · Founded 2010
12img
The operating system for wedding photographers. Galleries, contracts, invoicing, client portals, automated workflows, video delivery — one system, no photo limits.
Operating System · Free to start
ShootProof charges by photo count (1,500 to 50,000). 12img offers unlimited galleries on the Starter plan — no counting images, ever.
ShootProof gallery design hasn't evolved in years. 12img offers cinematic slideshow, editorial, and grid layouts designed for modern clients.
ShootProof added contracts and invoicing, but lacks intake forms, automated workflows, video delivery, and coordinator collaboration. 12img covers the full span.
12img: 16 built-in·ShootProof: 4 built-in
12img
ShootProof
Better value, more features
ShootProof 15K photos = $22/mo (no video, no intake forms)
12img Starter = $7/mo (unlimited galleries + full workflow)
12img offers a complete workflow operating system while ShootProof focuses on gallery hosting with print sales. 12img includes intake forms, automated workflows, coordinator collaboration, video delivery, and wedding websites — none of which ShootProof offers. For wedding photographers who want one system, 12img is the modern choice.
Yes. ShootProof prices by photo storage: 1,500 photos ($14/mo), 15,000 photos ($22/mo), or 50,000 photos ($33/mo). 12img offers unlimited galleries on the Starter plan ($7/mo) with storage measured in GB, not photo counts.
Yes. Upload your existing galleries to 12img using bulk upload. Your clients get modern gallery delivery with cinematic slideshow and editorial layouts, plus a full client portal with contracts and invoices.
ShootProof provides basic gallery access for clients. 12img offers a unified client portal that combines galleries, contracts, invoices, timelines, checklists, and messaging in one view.
12img is the most complete ShootProof alternative. It matches ShootProof on galleries and contracts while adding intake forms, automated workflows, video delivery, wedding websites, and coordinator collaboration.
No. ShootProof does not support video deliverables. 12img includes video delivery with streaming playback and client downloads on every plan.
No. ShootProof starts at $14/month for 1,500 photos with no free tier. 12img offers a free plan with 5GB storage, contracts, invoicing, and a client portal.
ShootProof has basic automation for galleries but no workflow engine for the full client journey. 12img includes automated workflows that trigger emails based on event dates, contract status, and milestone completion.
From inquiry to gallery — one system. Free to start, no credit card required.
Last updated February 28, 2026